Recently I am trying to use blogs to promote my business websites, wordpress based blogs are obvious and easy choice for me, as far as we know that WordPress is ideal for almost all kinds of blogging needs, people even use it as CMS, together with Open Source License make the WordPress the fastest growing blogging platform ever.
Then I found out that I probably should build blogs myself, subsequently I can use my own blogs to promote my other websites, and I think its not a patentable idea, the existence of blog networks already says it all, but those are not my own sites and I don’t have control, not to mention I can’t just post to them, its easy to understand that the price on those networks won’t be cheap.
If you have tried to maintain a few different blogs you will know its not easy, if you want values for your blogs,to write interesting content is always time consuming, remember real value is always difficult to achieve. There are some interesting examples, such as this one, Dog Club, the domain name is pretty good, and there are a lot of interesting articles on it, without a clear theme, almost any interesting posts get posted on it. Check this one out, Tie Down, this blog is themed, the content on the this site has a theme, quite a few keywords rank well for this site. there are more sites like these out there, though I guess you get the point already. Here is one last note, in your little net you should have some loose blogs, let them get some content occasionally, take one blog as example, Affordable Dog Leash, your blogging network looks more natural with these casual blogs.
When you already have a few interesting blogs, you can try to build a few more, the old blogs will be helpful in promoting your newly built ones, this way you get your little blog network rolling. Of course its just the beginning, to build a successful network will be much more complicated, one of the most important things is that don’t get your site black listed by major search engines.